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J2B Technology

Our mission: Bridge the gap between deep industry knowledge and ambitious entrepreneurs, supporting their vision while preserving their independence and control.

Our cause

With over a decade of collective experience in the tech industry working both with and as startup founders, we innately understand the flame of the entrepreneurial spirit and how it can overcome the inevitability of the status quo to change the world.

We've also seen how the big players leverage their prestige and resources to gatekeep innovation, talent, and ultimately, the keys to making a founder's vision a reality.

At J2B Technology, we strongly believe that access to industry knowledge and technical expertise should go to the best ideas, not just to the dominant incumbents. By connecting a founder's vision with the strategic stepping stones to make it happen, we aim to level the playing field and empower entrepreneurs to bring their groundbreaking ideas to life.

Our team
Jules

Julian Blair

Founder &
Principal Consultant

Julian brings over a decade of hands-on experience in technology leadership, product development, and digital transformation. With a proven track record spanning roles in engineering executive and technical leadership across high-growth startups and established enterprises, Julian blends deep technical acumen with strategic vision. His expertise covers cloud infrastructure, AI/ML integration, scalable web and API development, and automation, ensuring clients benefit from industry best practices and innovative solutions tailored to their unique needs.

Julian's strengths include architecting robust technology strategies, driving efficient product delivery, and mentoring engineering teams to excel in fast-paced environments. Known for his practical approach to technical problem-solving and ability to translate complex concepts into actionable plans, Julian enables founders to make informed decisions and maximise the value of their technology investments. His specialisation in SaaS products, financial operations, monetisation strategies and digital marketing provides startups with critical guidance to accelerate growth and achieve commercial success.

Julian's commitment to transparency, collaboration, and measurable outcomes sets J2B Technology apart. Clients benefit from direct access to senior expertise, flexible engagement models, and a seamless integration of contracting networks, and executive advisory services - all underpinned by Julian's reputation for integrity and results-driven leadership.

Frequently asked questions

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